Velia Amparo Rivas

México to diversify Tourism Promotion in Europe

At the 31^st edition of the World Travel Market (WTM) being held at the Exhibition and Conference Centre (Excel) in London's Docklands, from November 8^th to 11^th, Gloria Guevara Manzo, Mexico's Tourism Minister, announced that next year Mexican tourism promotion throughout Europe will be the focus of a newly designed strategy aimed specifically at England, France, Gemany, Italy and Spain.

Mexico, like the rest of Latin America, according to the recently released ‘WTM Global Trends Report 2010 today,' is switching its marketing focus from its traditional sun and sand options to the lesser-known adventure and ecotourism activities that cover the Mexican map from top to bottom.

A positive aspect that came out of the report, which was carried out in association with Euromonitor International, shows that Mexico, and Latin America as a whole, has bounced back from the recent economic crisis at a greater rythm than other tourism destinations around the world.

In the confines of the WTM, Gloria Guevara is to meet with local tour operators to promote the cultural aspects of Mexico's tourism options, including the ‘Magic Towns‘ programme and, in relation to the country's sustainable tourism sector, Gloria Guevara attended the London School of Economics, where she gave a talk on the country's sustainable tourism activities, stressing the community benifits that result from this tourism niche.

On the Minister's Twitter page, after meetings with TUI, the German tour operator, Gloria Guevara said the company has committed itself to a visit to Mexico in the near future with a view to increasing their Mexican tourism portfolio.

Also, in talks with Elite Luxury Travel, the minister emphasised that according to the specialist in luxury resort vacations in Europe, Central America and the U.S., Mexico is currently the company's preferred destination.

In the latest comment on her twitter page, at the time of publication, there is a ‘tweet' that says Thomas Cook, one of the most important British travel agents, has pledged to increase the company's Mexican holiday capacity by 30%, excellent news regarding the travelling public from England arriving to Mexican shores. During the past January-September period, British visitors registered an increase of 15% over the same period in 2009. So, with the aforemntioned new options, that number should continue to grow!

Saludos and please visit my webpage: http://www.bajaoceanside.com/ to see the many offerings and new listings, and email me at: velia.in.baja@gmail.com to make an appointment for me to take you on a tour of the properties you like best in all of Baja, México.  I have access to all the properties in México, whether I have listed them myself or not, and I know that together we will find your dream home!  And if you're looking for a business location, of any size, anywhere, we will research together the best location to make a success of your venture.

Velia Amparo

Rosarito Beach, Baja, México

Published Saturday, November 27, 2010 11:13 PM by Velia Amparo Rivas